A very special client, SCKC is a charity that provides a week of happy memories to children who have been neglected, abused, or are otherwise missing out on just being kids, being loved and valued. GM Peter Lusk and his wife Sandy are transforming SCKC from the traditional charity model to a more commercial one, so that they don’t have to rely purely on good will to succeed. Peter himself has willingly become the face of the organisation, an enthusiastic and charismatic “frontman” to both deliver the message and drive the initiatives of SCKC.
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“Alex inspires confidence. Our relationship has continued to grow and strengthen. One of the things I love about Alex is that he’s proactive, and it feels like we’re not just clients but we’re friends, so he’ll make suggestions that have Southern Cross’s best interests at heart.”
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